What Is SEO?
Search Engine Optimization (SEO) starts with the simple act of an individual typing a word or a phrase (also known as a KEYWORD) into a search engine. In fact, 93% of online searches begin this way. Every day there are more than 33 million global searches; 100 billion each month. How your content is written, the relevant keywords used, your page descriptions—all affect whether your website comes up in this search, the page it appears on, and how it is ranked on that page. We perform a thorough SEO search to find the terms that suit your audience, product or service, and area of coverage.
What Is SEM?
SEO’s partner is Search Engine Marketing (SEM). SEM is generally paid searches such as pay-per-click. Paying for a search term is not a guarantee that you will receive more business, however it does increase the visibility in Google's search engine results pages (SERPs). Rocketboy Media can determine if a pay-per-click campaign is a viable option for your business.
Why We Use Google Analytics
To track how well your website is being received, we install Google Analytics, which continues to grow in popularity with Fortune 500 companies—67% use Google Analytics or a combination of Google Analytics and other web analytics tools. With this data, Rocketboy Media can see how the website is being accessed by the user, if the current keywords are drawing in traffic and if that traffic is being converted to sales.
What Is Content Copywriting?
Content should educate, persuade and inform customers while driving traffic to other media sources used by a business. The relevancy, frequency and amount of content greatly impact your company’s SEO ranking. Nearly 70% of senior marketers are allocating their digital marketing funds to website content and development and performance optimization while 80% of consumers say that authenticity of content is the most influential factor in their decision to become a follower of a brand.
Rocketboy Media understands that well-written content that is directed to a particular audience can bring multiple benefits to a business. These advantages may include, but are not limited to: attracting search engines, providing relevant information to users, increasing traffic, adding value to the website. Let us help you reach your online goals.
The secret to building a website that connects.
The only five ways to drive traffic to your site. (Don’t worry. They’re simpler than you think!)
Why you need to understand your customers above all else — and how to get started doing exactly that.
Most importantly, you’ll learn the fundamentals of building a website that works and then use that site to grow your business.
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